Career Experience

To learn more about my career experience in brand management, marketing and e-commerce, please check out one or more of my resumes below:

LinkedIn Profile - Brand Marketing Manager LinkedIn Profile Resume - Brand Marketing Manager Online Resume Resume PDF - Brand Marketing Manager Resume PDF

RECKITT BENCKISER, Parsippany, NJ
Brand Manager – E-tailing, December 2011-Present

Responsible for e-tailing / e-commerce marketing strategy and plan development and execution for all household, healthcare and personal care brands at all key online retailers; trade marketing; 4P tracking and management; sales and customer interface; account-level promotional plan development, performance / ROI analysis and optimization; new customer account penetration and development; P&L and budget management; market research coordination; cross-functional team leadership and agency and project management.

  • Identified incremental revenue stream opportunity of $500M+ via e-tailer affiliate programs and now manage affiliate integration, tracking and optimization across all media and marketing activities.

RID-XRECKITT BENCKISER, Parsippany, NJ
Associate Brand Manager, RID-X®, June 2010-December 2011

Responsible for both base business and NPD / EPD activity on market-leading brand; budgeting; P&L responsibility; consumption tracking and analysis (Nielsen); forecasting; SKU rationalization; supply, trade marketing and sales interface; packaging development; media planning; market research coordination; cross-functional team leadership and agency and project management.

  • Led launch of major NPD project, including positioning, product development, pricing, packaging design, media, consumer promotions and account sell-in.
  • Proposed and activated professional marketing and partnership program (25% revenue growth opportunity), involving commercial NPD development, sales and marketing strategy, event advertising, supply logistics, pricing and CRM development.
  • Lead the development of short and long-term strategic planning, including annual business plans, media, promotion and innovation pipeline strategy.
  • Championed annual cross-category GM improvement initiative, driving projects netting $1MM+ COGS savings per year.
  • Served as cross-category etailing champion and led initiatives to improve brand presence across major etailers, resolve HAZMAT shipping issues and drive online sales.
  • Developed new subscription-based business model leveraging etailer logistics and full-year media, digital and CP activity support to overcome consumer usage barriers and increase purchase frequency and brand sales.
  • Recommended and gained management approval to execute new, previously untested marketing activities, including full-year print and regional TV media, SEO website development work, social media monitoring and more.

LysolRECKITT BENCKISER, Parsippany, NJ
Assistant Brand Manager, Lysol®, July 2009-May 2010

Responsible for all base business activity on two brand segments (one market leader and one challenger); budgeting; P&L responsibility; consumption tracking and analysis (Nielsen); forecasting; SKU rationalization; supply, trade marketing and sales interface; packaging development; cross-functional team leadership and agency and project management.

  • Led relaunch project for $25MM segment, including transition to new packaging, count size and manufacturing location, media copy redevelopment, and creation of new multipack offerings for upcoming trade promotions.
  • Identified and executed packaging GM improvement projects netting $2MM+ COGS savings per year.
  • Led SKU rationalization project, removing 20 SKUs to achieve brand stretch targets while still meeting consumer needs.
  • Gained management approval for self-proposed incremental media opportunity that increased gross sales by $2.5MM.
  • Managed two seasonal digital marketing brand campaigns, including creative development, website refreshes and microsite development, newsletter marketing and all agency deliverables.
  • Served as team champion in initial digital strategy development for the Lysol® Mission for Health campaign, including rollout of redesigned brand website (creative, layout and content organization), community development and management and social media and email marketing campaigns.

KodakEASTMAN KODAK COMPANY, Rochester, NY
MBA Future Product Marketing Intern, Post-Capture Devices, Summer 2008

Served in Assistant Product Marketing Manager capacity on future product marketing team for digital picture frames.

  • Analyzed syndicated industry data sources including NPD, GAP and GFK and developed pricing and product strategy tools for upcoming product portfolios and marketing strategy planning.
  • Led a team of interns to introduce new Generation Y marketing opportunities, tactics and ideas to corporate and regional marketing managers.
  • Developed the Go-To-Market product innovation plan and launch strategy for new wireless digital picture frame with social media integration.
  • Researched consumer insights and developed the proposal for new line of socially responsible “cause” cameras and accessories.
  • Completed full in-store competitive analysis for digital picture frames at 10 different retailers, which entailed salesperson and customer interviews, price comparisons and product, stock-out and share-of-shelf audits.

VAMAC, Inc.VAMAC, INC., Richmond, VA
Marketing Project Coordinator, 2002-2007

Led B2B and B2C brand marketing initiatives, designed marketing strategy and marketing programs for new store locations, created marketing literature, print collateral and sales kits for new business development team, developed consistent communications for internal and external audiences, and conducted market research to support business.

  • Spearheaded redevelopment of customer loyalty program, including identifying consumer insights, designing promotional strategy, integrating growth structure, developing financial forecasts and ROI analyses.
  • Designed and executed local marketing strategy and campaigns for 4 new wholesale storefronts and new retail showroom.
  • Identified marketing budget cost savings, totaling $40,000 by integrating synergistic marketing activities.
  • Enrolled and participated in company’s leadership and business development program.

Other Career Experience

  • Branding Projects: The Martin Agency, Smithfield Foods, CharitEnet, Muscarelle Musem of Art
  • Career Services: The College of William & Mary: MBA Career Services & Undergraduate Career Center
  • Teaching: The College of William & Mary: French Language Department, Philips Academy Andover

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